Publicity, Sponsorships, and the Social Media Quagmire

Publicity, Sponsorships, and the Social Media Quagmire

Update:¬†Thanks everyone for the great feedback, whether here or somewhere else! Please continue to provide it at any time. There are a couple of things I wanted to mention that arose from that feedback. 1) In the interest of transparency and full disclosure, any social media post I make specifically for a sponsor or any recommendation I make for a sponsor’s product will be hashtagged with #sponsoredpost. Sometimes I might still tag a sponsor on an otherwise normal post, but the litmus test will be me asking myself (and honestly answering) “would I have made this post if it weren’t for a sponsor relationship?” 2) I’m of course open to supporting great causes. If anyone has one in mind please feel free to message me.

Let me start this post with this: I have no idea what I’m doing. I majored in electrical and computer engineering, the one thing at NC State where they required us to take both a public speaking and a writing class because they thoroughly expected us to be completely socially inept and incapable of basic communication. So I lack authority on this topic almost to the point of it being comical that I’m writing about it, but I have learned quite a bit and put a good deal of thought into this over the past year or so. I wanted to pass along those thoughts and my experience. Hopefully it might be useful for anyone in a similar situation, or even interesting for anyone who is not. Discussion, feedback, comments, advice, etc. are all welcome and appreciated.

I’ve actually been meaning to make this post for quite some time, but wanted to be sure I could put real thought into it. The usual priorities (family, work, training… sometimes sleeping), and of course making the very posts that I’m going to discuss in this post, didn’t leave time for doing that. In the meantime, I’ve seen other perspectives on this topic covering a wide spectrum (Bobby Geronimo’s scathing post and Dakota Jones’ satirical take both come to mind).

This post isn’t about what other people are doing, though; it’s not my place to say what other people should or shouldn’t be doing. One of the people I’ve looked up to and admired for years is Jared Campbell, who I think has a rather minimalist approach to social media and publicity. I also have a great deal of respect for Jamil Coury, one of the people mentioned in Bobby Geronimo’s post. He has an immense love for the sport, is living that out daily, and a lot of people get inspiration from that. I also of course owe him a great deal myself for two loops of navigation at my initial Barkley attempt in 2015.

But again, this isn’t about other people. This post is just about the path that I’ve taken, for now, and how I ended up on it. At times I feel like the punk band that signed with a record label, but so far I don’t regret where I am.

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